Fiche 4 · 15 scripts de call client

Cinq phases du call × trois variantes de registre (formel / neutre / warm). À adapter selon votre secteur.

Phase 1 · Ouverture (3 scripts)

Formel

"Good morning Mr./Ms. [Name], thank you for taking my call. My name is [Your name], I'm calling from [Company]. Is this still a convenient time to speak?"

Neutre

"Hi [Name], this is [Your name] from [Company]. Do you have a couple of minutes? Great — thanks for making the time."

Warm (relation établie)

"Hey [Name], how's it going? Did you manage to enjoy the weekend? [Small talk 15s] Alright, I wanted to pick up on our conversation about [topic]."

Phase 2 · Pitch valeur (3 scripts)

Produit

"We're helping [similar clients] reduce [pain point] by around [X%]. Our latest case study showed [concrete result]. I wanted to see whether this could be relevant for your [team/process]."

Service

"What we bring to the table is [unique capability]. Unlike [alternative], we combine [benefit 1] and [benefit 2], which typically translates to [concrete outcome] within [timeframe]."

Renouvellement

"Over the past year, we delivered [recap of value]. As we approach the renewal, I wanted to share three new capabilities that would be included at no extra cost if we extend the partnership."

Phase 3 · Gestion des objections (3 scripts)

« Too expensive »

"I understand the concern on pricing. Could you help me understand what you're comparing us with? Often when we break down the total cost of ownership, we end up being more competitive than it seems at first glance."

« Need to think about it »

"Completely fair. What specific part would you like to think through? I ask because maybe I can provide some data or a reference call that would help you move faster."

« Not the right time »

"I hear you. When would be the right time in your view? Let me schedule a follow-up for [date] — no commitment, just a touch point to check whether things have shifted."

Phase 4 · Closing (3 scripts)

Soft close

"Based on what we discussed, would it make sense to [proposed next step]? If yes, I can have something over to you by [date]."

Alternative close

"We could go with option A (6 months, €X) or option B (12 months, €Y with a 15% discount). Which one feels more aligned with your priorities?"

Assumptive close

"Great — I'll send the contract over this afternoon for [date] start. One question: should I cc your finance team directly, or will you forward it internally?"

Phase 5 · Clôture amicale (3 scripts)

Déjà ok

"Perfect. I really appreciate your time today. I'll send a recap email in the next hour, and we'll speak again on [date]. Have a great rest of your day!"

Pas encore décidé

"Thanks for the open conversation. No pressure — take your time on your end. I'll follow up on [date] to see how things have evolved. Talk soon!"

Relation à entretenir

"Lovely chatting as always, [Name]. I'll send over that article I mentioned on [topic]. Fingers crossed for your [event] next week — let me know how it goes!"

15 scripts de call client en anglais